B2B marketing has the special obstacle of often dealing with long and intricate sales cycles. These can be triggered by a variety of factors, such as the need for numerous choice makers, the high value of the services or products being sold, and the need for extensive research and factor to consider before purchasing.However, B2B marketers can serv

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising. We review just how the acquiring journey is now completely fragmented and the way that community building can help marketing professionals retake control of the discov